Tips for a successful campaign
1. Be Consistent
Consistency is key. Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, a once of a well-executed marketing campaign may show immediate results but business growth requires a track record of success. Consistency maintains your message.
2. Create A Survey
It can be tough to know what your customers really want, and what they actually think about your latest product/service.
Use your next SMS campaign to pick their brains by creating a text-based survey.
You don’t need to ask for long-winded answers or opinions. Instead, just ask them their experience with your business on a scale of 1 to 10.
Of course, if you want your customers to actually take these surveys, then you’re going to need to offer them a few incentives.
Give them a percentage off their next purchase, or automatically enter all the respondents into a drawing for a free giveaway.
3. Add value continually update
Make sure you are always updating your messages. Be brief and focused, know your target audience and speak directly to them.
Adding value to your message means that you are a trustworthy brand. With every campaign be sure to add value, something that will benefit your customers, for example offering advice or tips on a topic that’s relevant to your industry.
4.Reports and Analysis
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimize your SMS marketing campaign.
With 8.6 trillion text messages on average sent each year, SMS marketing is the most direct channel to reach current and potential customers.
Need Help Creating The Perfect SMS Campaign?
Hopefully, thanks to this post, you will have a much better idea of what it takes to create an SMS campaign that not only engages your customers but actively helps you to increase your awareness on what your customer want.
Just remember: keep things short and sweet, personalize when possible, and focus on interactivity and customer service.
Thank you for taking the time to read our blog.