Month: May 2019

Continuous endeavour: what do our customers want?

Some of the most common reasons behind survey projects are:       1.Investigate possibilities for expanding into new markets or market segments  To prove or disprove a hypothesis about their audience, competitors, etc.  Track customer satisfaction levels  Compare awareness of their brand with those of their competitors  Measure changes in employee happiness over time  Get […]

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The Evil of all Evils: Churn

  The ultimate metric for engagement is daily use if your product is a daily use or a specific range of engagement if not. In other words the measurement of engagement needs to include  the likelihood of your customer to become an ex-customer. Social psychologist say that habits are hard to form and when creating […]

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