What is Voice of Customer (VOC) Data? Voice of customer data is a research strategy aimed to help you discover what your customers think of your business, product or service. The term itself was first used by Abbie Griffin and John R. Hauser in a 1993 MIT Marketing Science paper, titled “The Voice of Customer” […]
Continue readingSome of the most common reasons behind survey projects are: 1.Investigate possibilities for expanding into new markets or market segments To prove or disprove a hypothesis about their audience, competitors, etc. Track customer satisfaction levels Compare awareness of their brand with those of their competitors Measure changes in employee happiness over time Get […]
Continue readingThe ultimate metric for engagement is daily use if your product is a daily use or a specific range of engagement if not. In other words the measurement of engagement needs to include the likelihood of your customer to become an ex-customer. Social psychologist say that habits are hard to form and when creating […]
Continue readingA common instrument to communicate with your customer is a questionnaire, in which subjects answer a series of questions. However, questionnaire design is a long process that demands careful attention. Design begins with an understanding of the capabilities of a questionnaire and how they can help your research. If it is determined that […]
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Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. Personal data that has been de-identified, encrypted or pseudonymised but can be used to re-identify a person remains personal data and […]
Continue readingWe are open for integration! Below you can find the link to documentation of our new APIs. Also we are diversifying our services to bulk SMS send out. We love to get your feedback! FS team http://developer.feedbackstreet.com
Continue readingDon ’t just speculate what your customers want: ASK THEM! The quality delivered by a product or company depends not just on the ability to generate ideas but also on the ability to test and iterate through them based on good feedback. At a minimum you should be able to communicate to your […]
Continue readingTips for a successful campaign 1. Be Consistent Consistency is key. Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, a once of a well-executed marketing campaign may show immediate results but business growth requires a track record of success. Consistency maintains your message. 2. Create A […]
Continue readingAloha marketers and feedback seekers! The battle is on, with email in one corner, and SMS in the other one. Which channel is best for your campaign efforts? Around 74 trillion emails are sent every year, and studies shows that around 8 trillion text messages, according to an infographic by Text Marketer that compares the […]
Continue readingLaunch of feedbackstreet.com We are excited to announce a new brand product: FeedbackStreet. Behind FeedbackStreet is a mature team based in Iasi, Romania, committed to delivering a high-quality product. Our years of experience materialized in this software solution which we are keen to make it better every day. There are many survey solutions on the market. […]
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